How We Help

The product functions but doesn’t seem to be making anyone’s job easier

This is a common issue in software products. 

Often the requirements are drawn up in a way that focuses on the solution rather than the problem. When the solution is delivered it may be coded cleanly and function but doesn’t actually streamline the processes happening in the business.

Through proper requirement elicitation focused around stakeholder pain points instead of getting boxed into solutions, frequent releases and reviews of working software and enabling software to be built in smaller segments we help companies build products that will actually solve the problem instead of just being ‘cool’ and provide a process to quickly identify and change gaps before releasing a fully built product.

The developer doesn’t understand what the product owner actually wants

Developers know how to develop software. They’re experts at it. Most developers have never owned or been involved in the business angle of running a business.

Many product owners have little or no development experience. They are experts at growing a business.

Having a bridge between your development team and your business team ensures that there is someone who is able to communicate with both teams in their native language while fully understanding and comprehending the context.

The product does not function properly or has bugs

One of the most frustrating things about developing software is clicking on a button that should do x and not getting any reaction from the system. It’s like talking to a wall.

Let’s face it, software bugs and errors happen. Especially when a product is fresh off the development shelf.

But what you don’t want is to only learn about the issues when the product is ready.

Our process of small releases with QA tests defined and practiced ensure mistakes are caught early before they spiral out of control.

The product works but the design and layout make it hard to actually be used by employees

User interface design and user experience can often play a pivotal role in the success of a product.

If people don’t find it easy to use they may end up making mistakes or become too lazy to use it properly.

Through understanding the users, the environment the product is used in and the problem that is being solved we work with designers to design and implement a more efficient user interface and experience.

The product owner has never run a software project before and lacks the experience for what steps to take and how to go about them

The first place to start is proper research. Before committing to specific frameworks, languages or workflow it’s important that the problem is properly understood.

Through understanding the users, the environment the product is used in and the problem that is being solved we are able to craft project plans that limit waste on features that will not help you getting closer to streamlining the process while at the same time prioritizing and ensuring proper implementation of what you do need.

We help from A-Z, from the first step of ideation through integrating into your workforce.

The business buys an off the shelf solution when they need custom development or custom develops when they need an off the shelf solution

Make the determination between custom vs off the shelf is not simple.

Often in complex situations it takes a good understanding of the the users, the environment the product is used in and the problem that is being solved before a determination can be made.

Once the problem is fully understood, existing SaaS and PaaS products can be reviewed to see if they can be used to mitigate cost and development.

Despite proper research, investment and development the users feel the solution is lacking

While you can never keep everyone happy all the time, employees are often the ones who understand their workflow the best and they may have some important feedback on the product.

It’s important to understand that software is not a static product and many times opportunities for improvements/changes are only recognized after day to day interaction in real life settings.

We help product owners with requirement prioritization, risk analysis and developing in frequently released bite size pieces so that money is spent where best invested and changes are caught as early as possible through real life interaction with the software.

Users don’t know how to use the product

This is frustrating to the product owner as well as the employee. What’s more it can cause bad data to enter the system which ultimately leads to bad data exiting the system.

We help product owners create proper documentation and training materials that are updated in tune with changes and additions made to the software so that onboarding employees or helping employees do something they haven’t done before is a smooth process.

The products developer has disappeared

We’ve worked with other software where the developers have disappeared or lost interest.

We help product owners build the right team to ensure that the product continues to be maintained and improved.

What’s more, we ensure the development is not only done properly but that the functionality developed is properly prioritized for best return on investment.

Cost to develop snowballs out of control to a point where it’s no longer viable or worth it

This issue is usually caused by a variety of factors

Not being problem centric: When you focus on solving a problem you are able to properly prioritize features and functionality. The result is the fixed budget for the product will always provide the maximum return on investment by solving the most high priority problems with the most well aligned solution

Poor development quality: We build teams of experienced developers and QA testers ensuring the development is done clean and correct. Furthermore, we release in small iterative pieces so the product owner is able to see the quality right way

Money is being wasted on reworking solution: Through proper requirement elicitation and gathering as well as frequent releases we mitigate the risk of misunderstandings between the development team and product owner and the cost of the product owner changing their mind on how a function should work

Product doesn’t seem to be streamling any processes

This is generally a result of the requirements being gathered and written in a solution oriented format as opposed to problem oriented.

Through going back to the drawing board and understand the problem, we can work with the dev team to restructure the solution.

Product owners don’t know where to find or how to vet good developers

Sometimes even just finding the right developer can feel like a full time job.

We help product owners not only with building a capable and experienced team but also structuring the work in a way that allows the product owner to take it for a test drive at frequent intervals.

This provides extra reassurance that not only does it function properly but aligns well with the needs of the business.

Nobody seems to care about the product

Before developing a product and throughout its lifecycle it’s imperative to understand if there’s a problem to solve, who has it and how much it bothers them.

It may sound simple but often product owners will fall in love with their solution before doing proper market research.

We help product owners qualify and quantify the problem, identify who has it and conduct root cause analysis to get a good understanding of what really bothers the target user and how to solve that problem.

People don’t know the solution exists

As with any product, a robust marketing strategy is needed to let people know about the solution to their problem.

The issue many SaaS companies face is failing to devise a proper strategy that will speak directly to their target user, in their natural environment about their specific pain point.

We help our clients craft those strategies, execute on them, and improve them.

Spending way too much on customer acquisition

One of the most effective ways to get the cost to acquire a customer down is to develop a strategy that not only targets the right person in the right place with the right message but also allows you to learn which marketing efforts are best resonating with the target user and resulting in higher conversion rates.

Thereby allowing you to double down resources on those channels.

Customer lifetime value isn’t enough to justify the cost for acquisition

The SaaS market is saturated in many industries creating aggressive competition to acquire customers and pull them away from competitors.

The higher the lifetime value of the customer, the easier it becomes to see positive returns on the cost to acquire.

We work with product owners to increase customer satisfaction by creating processes to gather and act on both passive and active user feedback.

This real world data is most valuable in ensuring the product and marketing message not only stay aligned with the user needs but also that future releases and marketing efforts to both acquire and retain users are prioritized and optimized for maximum return.

The business model is flawed

Through analytical data we help product owners quantitatively value their solution from the user perspective.

Additionally, we review target user persona, competitive landscape and user adoption to seek out opportunity to widen the unique selling proposition making it more valuable for the user and/or pivot towards a new monetization strategy.

Failure to measure user reaction

Measuring user response to marketing efforts as well as interaction with the software provides a wealth of actionable data for product owners.

By identifying the most valuable metrics to measure, implementing strategy to measure them and crafting actionable strategies to improve the product and market strategy moving forward we ensure the product delivers maximum user satisfaction.

Product has too many bugs to function properly

When the product does not function reliably user satisfaction dwindles rapidly increasing churn rate and creating huge losses.

Sometimes the issue is that the right development team is not behind the product and other times it’s that bugs are not being caught quick enough.

We help product owners with both these challenges by building and managing qualified dev teams with proper QA testing in place and iterative releases enabling bugs to be quickly identified and fixed.

Not keeping up with changes

The digital world moves quickly. Both the digital environment in which products are used as well as the business implications of the changing world require software product owners to remain in touch with both the business world as well as technological advances.

Through continued requirement gathering, competitive analysis and market research we help product owners gather the information they need to stay on top of the industry and prioritize requirements to fit the changing world.

Product lacks proper documentation and/or support

Users quickly become frustrated if they cannot figure out how to work a product or if the help documentation is outdated.

We help product owners create and update help documentation as the product evolves through its life cycle as well as build support teams who ensure customer satisfaction and lead to higher retenage rates.

Complicated UI/UX

Todays software users are becoming increasingly demanding of intuitive UI/UX. Having an intuitive UI/UX not only increase conversions but improves retention and referral metrics.

We strategically use analytical data to work with product owners to improve their products UI/UX taking into account changes in the environment in which the product is used.

No unique selling proposition

In the increasingly competitive SaaS marketplace solving the target users problem in a better way than competing products both digital and non-digital is imperative to a products success.

Through consistent target user identification, user research, competitive analysis and requirement prioritization we help product owners ensure that not only is there product solving the problem for the target user but doing a better job at it then competing solutions.

Failure to promote unique selling proposition

Even when a product has a USP if it fails to demonstrate to users at all stages of the buying process what the USP is and why it’s valuable to them the marketing costs skyrocket and the retainage metrics plummet.

We work with product owners to create a market strategy that conveys to users at all stages the USP and through user analytics iteratively improve the messaging and delivery for greater results.

Wrong team working on the product

Whether it’s the development team or marketing team, having the right people involved in the product is an important piece in success.

They need to be capable but also managed properly and provided the right data and framework to carry out their duties.

We help product owners build these teams and manage the process of implementation to ensure it is done effectively, efficiently and in line with the product vision.

Going too broad

While having a broad enough solution to really solve a problem for a real user base, at the same time it’s important to stay focused enough and not bite off more than you can chew.

When product owners fail to have a clearly defined problem they are solving and unique solution they are offering they find themselves in a situation where they may have a lot of functioning, cool features but no user base to rally behind it.

We help product owners define and refine these specifications to ensure the product not only functions well but always has a loyal user base who feel the product is the perfect solution for them.

Trying to keep too many different users happy

While a broad market may have the problem the product solves, having the market which will be the target users clearly defined and validated is an important step in developing the right solution and marketing message.

We help product owners with user research and creating a very clear persona of who the products target user is. We then help them ensure the is product-market strategy and marketing strategy are optimized for success.

Wasting money on marketing with the wrong goals

Before spending even one dollar on marketing it’s important for product owners to understand what they are trying to accomplish with the campaign.

At different stages of a products life cycle the goal will be different. Furthermore, different campaigns will have different goals and allocating budget effectively is key for a products growth.

Our marketing strategies are crafted to accomplish attainable goals iteratively adjusted to align with the products current and near future stage.

Clearly defined metrics to measure help product owners improve the marketing campaigns throughout their life cycle reducing waste and increasing success.

Wasting money on marketing on the wrong channels

The better defined the product target user is, the more effectively you are able to market to them in their natural environment.

We help product owners build clearly defined personas and work with the marketing team to reach the market in the channel which aligns best with the target user.

Furthermore we utilize analytical data to continuously improve the market strategy and invest in the channels which are best performing on the predefined metrics.

Solution doesn’t actually solve the problem

Sometimes the solution planned or developed may seem great to the product owner but the target user doesn’t think so.

We help product owners really understand the pain points and root cause of the target users problem to meticulously craft a solution that will solve the problem in a way that the target user values.

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