What is a CRM?

What is a CRM?

 

CRM is an acronym for Customer Relationship Management.

 

That’s exactly what a CRM does for a company, improves the relationship between the customer and the company.

 

There are many ways this plays out, here are four examples;

 

  1. By recording all the customers interactions with the company, it allows anyone who interacts with the customer to have a good understanding of their needs
  2. It allows the company to create reports and analysis data to improve the service or product they offer the customer
  3. Using the data collected, companies get tailor their marketing offers based off customer segment and need
  4. It streamlines the customer’s interaction throughout the multiple departments in a company so they don’t need to keep repeating themselves even when speaking to a department they’ve never dealt with before

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